Rototilt expanding in the UK and Ireland



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Rototilt UK team. From left: Andy Little, Louise Fraser, Malcolm Long, George Overton and Jake Rollason

Rototilt Ltd is expanding its operations with a new office in Warrington, northwest England. The new premises are strategically located, with good transport links throughout the UK and Ireland. With this investment, the company will be able to offer faster access to spare parts for its appointed dealers and customers, as it will be able to hold a larger comprehensive stock. “This is a major advance in several respects. By having our own warehouse of this size, we are significantly shortening lead times for customers who are already using Rototilt’s products, at the same time as seeing considerable opportunities to grow in the UK,” says Malcolm Long, Country Manager for Rototilt Ltd.

There are also new offices for sales, administration and aftermarket, as well as a fully equipped workshop for product service and repairs.

“Over the years, we have built up a strong end-to-end offering thanks to our focus on availability for service and support,” says Malcolm Long, Country Manager for Rototilt Ltd.

The Swedish-made tiltrotator concept has achieved global success thanks to its high levels of quality and precision. For example, Rototilt’s fully automatic quick coupler system “QuickChange™” won the German Innovation Award 2020.

“Our product development is based on the challenges that excavator operators experience in their day-to-day work. QuickChange™ is a good example of this, and a result of our constant efforts to develop our products and our offering. We are also pleased that factors such as the working environment and sustainability are being increasingly prioritised on the market,” says Per Väppling, VP Marketing and Sales at Rototilt.

The new building also offers the potential to train dealers, service partners and end users in relation to technical upgrades, system knowledge and product developments.

Louise Fraser is one of the new employees at Rototilt in Warrington and, in her role as Finance and Administration Manager, will be a key figure in strengthening our customer focus.

“We are delighted that Louise has started working with us at Rototilt. Her previous experience and wide-ranging expertise fit in very well in our organisation, and will be a welcome addition in the expansion phase we are currently undertaking,” says Malcolm Long.